
Business Registration |
What's Market Research all about? In today's world there are Businesses that market products and services to other businesses. For the Market Research Industry this is a large part of our business. Therefore, Ecker & Associates actively recruits business and professional persons to attend focus groups. How Do Manufacturers know what I want? They ASK! Manufacturers commission companies, like Ecker & Associates, to conduct market research. Where surveys and focus groups provide feedback regarding:
I know what a survey is, but what's a Focus Group? Like a Survey, a Focus Group gathers information from Business and Professional Respondents like you. The difference is the setting and method. The setting or environment is a conference room. The Focus Group Will have from six(6) to twelve(12) respondents in attendance plus a moderator. The moderator presents the idea, product or service. Then he or she will ask each respondent for their opinion. The Focus Group is recorded on audio and video tape. The Moderator forwards the tapes to the Client, who studies the tapes in depth.I see how useful that can be, But what's in it for me?
*When you participate in a focus group, you're paid $50 - $200
(depending on the group).
Okay! I want my Opinions Heard, Too. ECKER & ASSOCIATES DOES NOT SELL OR SHARE |